Marketing Specialist / Manager
Company: https:/www.pcrecruiter.net/sitemap.xml
Location: Los Angeles
Posted on: October 22, 2024
Job Description:
Responsibilities
- The Marketing Specialist will play an influential role within
The Company's Marketing Team and franchisees, helping to establish
a local face to the brand, while also helping to shape the entire
The Company's marketing organization as the brand grows
- Implement and execute all marketing strategies for the
restaurant locations to help drive sales and create brand
recognition on a local store level
- This position will be highly innovative, process-driven and
collaborative with cross-functional and external partners
- Restaurant Support: Proactively communicates with Vice
President of Marketing and department overall to identify business
and marketing needs and develop immediate plans to improve sales,
guest count and/or profitability
- Works closely with Operations counterparts to develop,
establish and execute successful marketing programs, including
grand openings, in-store activations, community outreach
- Execution of Marketing Initiatives: Assists franchisees and
corporate general managers in coordinating market-wide or
multi-restaurant event opportunities; ensures successful execution
of marketing events and/or major market event sponsorships
- Local Marketing Program Development: Develops and implements of
promotional calendars, product launches and local marketing
strategies for franchisees and corporate locations that help us
achieve brand goals
- Analysis, Reporting and Recommendation: Provides insight into
market-wide and Restaurant-level marketing activity and sales
trends following an event/sponsorship
- Provides analysis into how sales have been affected by said
activity and overall restaurant performance, makes recommendations,
and constantly monitors the competitive environment and shares with
others
- Digital Marketing: Designs and oversees all aspects of The
Company's digital marketing department including the marketing
database, email, and display advertising campaigns
- Follows Budget: Responsible for tracking and managing a
pre-determined budget for all projects and above-mentioned area of
focus
- Other duties as assigned
Qualifications
- Has Knowledge of creative content creation (SNS,
photography/videography skills, story board, shot list,
etc)
- Minimum of 3-5 years of Marketing experience required
- Excellent communication skills: verbal and written
- Must be able to clearly articulate goals, performance, and
objectives
- Adaptable and flexible - priorities change on a daily or hourly
basis, you can pivot, adjust your schedule, re-focus and thrive in
a fast-paced working environment
- Excellent organizational skills and attention to detail while
multi-tasking
- Must have working knowledge of MS Word, MS Excel, and MS
PowerPoint software, and be proficient with MAC platform
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Keywords: https:/www.pcrecruiter.net/sitemap.xml, Glendale , Marketing Specialist / Manager, Executive , Los Angeles, California
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