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Account Executive, Advertising Solutions

Company: Tbwa Chiat/Day Inc
Location: Los Angeles
Posted on: November 8, 2024

Job Description:

Account Executive, Advertising SolutionsDiscord is used by over 200 million people every month for many different reasons, but there's one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.This position is US based only.We are seeking an experienced Account Executive to join as a founding member of the sales team for our new Advertising Solutions (Quests) business line. This role is perfect for someone passionate about the entertainment industry and eager to help companies in this space market to their most dedicated audiences.This is a global role where you will work in a dynamic, zero-to-one environment to build and grow a new, fast-expanding business line at Discord. You will harness your prior experience in advertising/media/marketing spaces and bring a combination of strategic business thinking, industry relationships, product insights, and an ability to build a significant, recurring book of business with clients.What You'll Be Doing

  • Identify and address clients' marketing needs
  • Develop tailored solutions and proposals that deliver value to entertainment industry clients
  • In order to hit revenue and account goals, you will:
    • Prospect and source media buying opportunities with film studios, streaming platforms, television networks, and their media agencies
    • Build and deepen relationships within the entertainment industry with stakeholders & key decision makers at the brand direct and agency levels
    • Negotiate and close deals to meet revenue and account goals
    • Help clients achieve business and marketing goals using Discord's solutions
    • Deploy effective and repeatable sales strategies. Apply an account planning process to prioritize accounts, grow revenue, educate clients, lead strategic client conversations, and navigate complex relationships.
    • Create and convey compelling sales presentations and proposals utilizing internal and external data.
    • Become an expert in Discord solutions and adapt recommendations to suit varying entertainment client needs
    • Consult with clients and contribute to marketing and media plans that enable them to reach their target audiences on Discord
    • Demonstrate expertise around the gaming, media, and marketing spaces to clients, within Discord, and in industry forumsWhat you should have
      • 6+ years of experience as an Account Executive in direct ad sales, media buying, or digital advertising, with a focus on the entertainment industry
      • Proven track record of meeting or exceeding account and revenue goals
      • Experience in managing entertainment clients throughout the funnel with a deep understanding of their challenges and objectives
      • Experience in building relationships with top marketing decision-makers in the entertainment industry and their agencies
      • Ability to analyze data and identify insights to assess campaign performance
      • Ability to proactively troubleshoot and problem-solve quickly and through the proper escalation channels
      • Experience with marketing and ad technology ecosystem including ability to collect and convey product needs as well as working cross-functionally to diagnose and solve technical problems for clients
      • Experience in negotiating and structuring standard and non-standard ad-buying agreements
      • Willingness to travel for regional in-person client meetingsWhy Discord?Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!
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Keywords: Tbwa Chiat/Day Inc, Glendale , Account Executive, Advertising Solutions, Advertising , Los Angeles, California

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