Senior Marketing Manager, Digital Solutions

Company: Abbott Laboratories
Location: Los Angeles
Posted on: November 1, 2024

Job Description:

Senior Marketing Manager, Digital SolutionsApplyLocations: United States - California - SylmarTime Type: Full timePosted on: Posted 30+ Days AgoJob Requisition ID: 31096322Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:Job Title: Senior Marketing Manager, Digital SolutionsWorking at Abbott: At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees via the Health Investment Plan (HIP) PPO.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The Opportunity: The Senior Marketing Manager, Digital Solutions works in Sylmar, CA in the Medical Devices Division. This role reports to the Product Director, Digital Solutions and is highly visible, interacting with senior leadership regularly.In this role, you will be responsible for leading the development and launch of critical product lines within Digital Solutions and helping to design and deliver our marketing strategy.As a product champion, you will be the hub for product and market knowledge, planning/execution, and achievement of business objectives. You will have full responsibility for your products, from identification of global customer and market needs/wants, concept and product development, to product launch and life cycle management.You will collaborate with cross-functional stakeholders internally, as well as external partners, to build our next generation digital offerings.What You'll Work On:Portfolio and Strategy
  • Owner of one or more portfolio product lines.
  • Contribute to the development and implementation of strategic plans, including analysis of the competitive environment, product positioning, and market analysis.
  • Build out business opportunities and business cases for your products.
  • Monitor customer, competitor, and industry trends to identify innovation opportunities.Product Management
    • Be the Product Champion for key product lines within the Digital Solutions portfolio.
    • Lead customer research and product/service ideation, design, and testing.
    • Deeply understand key moments in clinician and patient journeys. Translate research and data into personas, journey maps, service-design blueprints, features, and requirements.
    • Collaborate and brainstorm with cross-business unit and cross-functional teams (including Designers, Engineers, Marketing, Clinical, Finance, R&D, and Regulatory).
    • Represent the customer and drive a customer-driven mindset as input to R&D and other functions throughout the product development cycle.
    • Build strong relationships with leading KOLs around the globe. Manage physician advisory boards, congress/symposium, and other KOL engagement activities.Downstream Marketing
      • Build out product launch plans and lead the execution of launch activities.
      • Support the digital solutions and medical device division commercial organizations in achieving sales plans and forecasts for relevant products within the portfolio.
      • Build marketing communications and educational materials.
      • Drive market development activities through best practices and development of tools to raise awareness of the benefits of the digital solutions products.
      • Ensure launch and post-launch success; offer leadership to commercial organizations and on-market teams.
      • Ongoing monitoring, measurement, and improvement of products through their life cycles.Leadership
        • Mentor and coach others in the team to build a strong and productive culture.
        • Spearhead process and system improvements to build a best-in-class marketing competence within our team.
        • Present to senior leadership, customers, and across Abbott.
        • Help us to build a best-in-class marketing approach - from building our brand strategy to digital marketing.Required Qualifications:
          • Bachelor's degree.
          • 7+ years product management and/or downstream marketing experience.
          • Comfortable with both upstream and downstream marketing activities.
          • Experience working with technical products and teams, particularly in areas related to digital and/or data management products and services.
          • Creative problem solver, agile mindset.
          • Takes initiative, drives innovation and change.
          • Proven ability to manage to plan and resolve issues.
          • Polished communicator - written documentation and oral presentations/discussions/meetings.
          • Excellent reputation for building relationships across various levels of an organization.
          • Ability to excel in a fast-paced and changing environment and work with minimal direction.
          • Strong organizational skills and the ability to prioritize.
          • Ability to execute with quality.Preferred Qualifications:
            • MBA or other related advanced degree.
            • Data Science or EHR related expertise.
            • Power BI or data visualization expertise.
            • Experience in digital health technology, preferably in the health or medical space.Travel: 20%+ of the timeApply NowFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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Keywords: Abbott Laboratories, Glendale , Senior Marketing Manager, Digital Solutions, Advertising , Los Angeles, California